Selling Step 4: Market Your Home
Marketing a home requires a specialized approach because each home is unique, the marketplace is always in flux, interest rates frequently change and new buyers search for homes each day.
In such a dynamic marketplace, you can get best sales results by working with an agent who can craft marketing plans tailored for individual homes, market conditions and buyers. Experienced REALTORS®, like those at Sutter Team Real Estate, base their marketing efforts on extensive training, ongoing research into industry best practices, and by analyzing what has proven successful in previous transactions. We make it our top priority to be the absolute experts in Austin Real Estate.
How We Can Help You Market Your Home?
Selling can entail a variety of marketing strategies. We can assist in marketing your home to potential buyers in several ways:
Preparation: Before being placed on the market, homes must be in "show" condition. We can explain what repairs and upgrades are required and that are most likely to produce the best results and give the best return on investment.
Pricing: We do more than price homes for sale. We also construct sale terms designed to hasten the selling process. For instance, a basic example is that a home priced at $150,000 with a 2 percent seller credit to the buyer at closing will be far more attractive to purchasers than a home priced at $147,000. Why? That 2 percent credit is worth $3,000 to the purchaser at closing - the time when buyers are most likely strapped for cash.
Marketing: We will execute strategies and programs to get the home sold. Typically this includes placement on the local MLS, marketing on 10 different real estate Web sites, as well as related marketing, advertising and networking. We also incorporate open houses, office tours, and networking with both local and out-of-town agents. Much of our work will be quiet and unseen - yet important. The telephone calls, the work with contacts, the follow-ups with open-house visitors, conversations with ad respondents, the Web postings and other outreach efforts are all part of the process required to sell homes.
To learn more about what we provide when listing your home, please visit: Why Use Us?
Open Houses
We almost always utilize holding open houses for our clients by advertiseing through a variety of mediums that the home will be open for a given period (e.g., 2-5 p.m. on Sunday). During the open period, we host the home while the owners leave for a few hours so that buyers will feel comfortable enought to have a good look around the property and ask questions. We will provide literature, maintain a visitor log and answer questions. By interacting with visitors, we can seek feedback regarding the home and opportunities to follow up with prospective purchasers.
Marketing Your Home on the Internet
We aggressively market all properties online. The Internet is a vital marketing tool for home sellers and has two important roles in the real estate selling process.
First, it is a "place" to view real estate 24 hours a day, 7 days a week and all from the comfort of home or office. There are many real estate sites, including individual agent sites, real estate franchise and brokerage sites, and also industry sites. We utilize them all, as well as several others. In addition, each home receives its OWN PERSONAL WEBSITE customized just for your property.
Second, and equally as important, the Internet offers immediate communication via e-mail and instant messaging and gives other REALTORS® and consumers more opportunities to keep in touch.
We believe that marketing your home works best when using a combination of strategies, knowing the local market conditions and having contact with buyers and other agents. Working with an experienced group, such as us, gives you valuable expertise in all areas related to marketing your home to buyers.
